Identify two different companies that compete with each other (Coca- Cola and Pepsi- Cola, Nike and Adidas, and so on) in the same industry or markets. Analyze the information they provide on their Facebook pages in terms of public relations value. Are these companies maximizing the potential of Facebook in communicating vital information to customers?
Answer to relevant QuestionsVisit a company website of your choosing. Usually, there is a link to the press release section of the site. Review that company’s five latest press releases. What subject matter did they deal with? Try to determine how ...A key element of event marketing strategy is defining the event. What decisions are associated with defining the event? Identify the basic steps in the event marketing planning process. Advance preparation is crucial to successful selling. Briefly describe the importance of knowledge in the following areas: product, company, and competition. What are the three primary ways of measuring the effectiveness of public relations campaigns? Briefly discuss each form of measurement
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