Identify two or three YouTube videos with brands that you consider humorous. Is the use of humor

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Identify two or three YouTube videos with brands that you consider humorous. Is the use of humor appropriate for the brands advertised in these videos and given their likely target audiences? Justify your responses.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:42 AM

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Identify two or three YouTube videos with brands that you consider humorous. Is the use of humor

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They should demonstrate knowledge that humorous appeals vary in their effec...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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