Identify which standard of comparison,
(a) Intracompany,
(b) Competitor,
(c) Industry,
(d) Guidelines, is best described by each of the following.
______ 1. Is often viewed as the best standard of comparison.
______ 2. Rules of thumb developed from past experiences.
______ 3. Provides analysis based on a company’s prior performance.
______ 4. Compares a company against industry statistics.