If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your thinking.
Answer to relevant QuestionsEvaluate the text’s statement, “A marketing strategy sets the details of implementation.” Outline a marketing strategy for each of the following new products: (a) A radically new design for a toothbrush. (b) A new fishing reel. (c) A new wonder drug. (d) A new industrial stapling machine. Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product development or diversification. Discuss how the worldwide trend toward urbanization is affecting opportunities for international marketing. In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.
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