If a company uses customer-based pricing, does that mean that costs and the prices of competing products

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If a company uses customer-based pricing, does that mean that costs and the prices of competing products are not taken into account?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:14 AM

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If a company uses customer-based pricing, does that mean that costs and the prices of competing products

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No When setting a price for a product that does not alre...View the full answer

Pricing Strategies A Marketing approach

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