If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking.
Answer to relevant QuestionsDiscuss the social value of new-product development activities that seem to encourage people to discard products that are not all worn out. Is this an economic waste? How worn out is all worn out? Must a shirt have holes in ...Discuss the life cycle of a product in terms of its probable impact on a manufacturer’s marketing mix. Illustrate using personal computers. What would happen if retailer-organized channels (either formally integrated or administered) dominated consumer products marketing? Explain discrepancies of quantity and assortment using the clothing business as an example. How does the application of these concepts change when selling steel to the automobile industry? What impact does this have on the ...Discuss the relative advantages and disadvantages of railroads, trucks, and airlines as transporting methods.
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