If a person wants to run a sports bar business, and have a new product not currently
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If a person wants to run a sports bar business, and have a new product not currently in existence that will generate revenue for which the business owner will prepare a marketing plan and strategy, would this new product be marketed domestically or globally? What is brand extension? Would the product be considered a line or category extension?
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If the person wants to introduce a new product which does not exist currently the business owner nee...View the full answer
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Related Book For 
Accounting and Finance An Introduction
ISBN: 978-1292088297
8th edition
Authors: Peter Atrill, Eddie McLaney
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