Question: If a producer creates a really revolutionary new product and
If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking.
Relevant QuestionsDistinguish between the micro and macro views of marketing. Then explain how they are interrelated, if they are. Distinguish between how economic decisions are made in a command economy and how they are made in a market directed economy. Marko, Inc.’s managers are comparing the profitability of a target marketing strategy with a mass marketing “strategy.” The spreadsheet gives information about both approaches. The mass marketing strategy is aiming at ...Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product development or diversification. Discuss how slower population growth will affect businesses in your local community.
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