If a producer creates a really revolutionary new product and consumers can learn about it and purchase

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If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:27 AM

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If a producer creates a really revolutionary new product and consumers can learn about it and purchase

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This is really just a contemporary variation on the better mousetrap line of thoughtfram...View the full answer

Essentials of Marketing

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