If a retailer operates only from a website and ships all orders by UPS, is it freed from the logistics issues that face traditional retailers? Explain your thinking.
Answer to relevant QuestionsBriefly explain which aspects of customer service you think would be most important for a producer that sells fabric to a firm that manufactures furniture. Explain why a just-in-time delivery system would require a supplier to pay attention to quality control. Give an example to illustrate your points. What is an agent wholesaler’s marketing mix? What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer. Discuss the potential conflict among the various promotion managers. How could this be reduced?
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