If a retailer wants a 20 percent margin based on the selling price, at what price will the retailer sell the product to consumers?

Consumers typically buy products such as toiletries, food, and clothing from retailers rather than directly from the manufacturer. Likewise, retailers buy from wholesalers. Resellers perform functions for the manufacturer and the consumer and mark up the price to reflect that value. Refer to Appendix 2 to answer the following questions.