If a semantic differential has ten scale items, should all the positive adjectives be on the right

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If a semantic differential has ten scale items, should all the positive adjectives be on the right and all the negative adjectives on the left?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:47 AM

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If a semantic differential has ten scale items, should all the positive adjectives be on the right

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Perhaps seven for positive items one for negative items with the notion ...View the full answer

Business research methods

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