Question: If an activist group has called for the boycott of
If an activist group has called for the boycott of a particular company’s products, would you be inclined to stop buying the company’s product? Why or why not? How would you respond to a boycott if you are doing public relations for the target company?
Answer to relevant QuestionsWhat are some of your favorite examples of cause-related marketing? Do you buy products linked to causes? Why or why not? Give some figures or statistics verifying that the industries of entertainment, sports, and tourism are important segments of the American economy.Tourism promotion requires creative thinking in terms of staging events that draw public and media attention. Can you give any examples from the text?What is the difference between someone working in corporate public affairs (Governmental relations) and a lobbyist?The field of public relations develops best in a nation that has some special characteristics. What are some of those characteristics?
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