If BPI’s founder were to conduct a press conference, what points should he emphasize to the media and convey to the public?
Answer to relevant QuestionsBased on the information you have, draft a stakeholder map of this case? What conclusions can you draw from the stakeholder map?How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibly? If so, how?Should Chiquita be given the “civil death penalty” and be put out of business for their actions?Do you think Apple has demonstrated global corporate citizenship, as defined in this chapter? Why or why not?Besides a press conference, what other tools might BPI or other firms use to improve the public’s opinion of their products?
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