If growth fromgaining market share through product promotion and pricing rarely creates much value, why do most

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If growth fromgaining market share through product promotion and pricing rarely creates much value, why do most consumer goods companies put so much effort into it?

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Valuation Measuring and managing the values of companies

ISBN: ?978-0470424704

5th edition

Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel

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Question Posted: Aug 12, 2015 02:17 AM

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If growth fromgaining market share through product promotion and pricing rarely creates much value, why do most

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Valuation Measuring and managing the values of companies

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