If it wants to be more competitive with Pepsi, why doesn't Coca-Cola simply increase Walmart's margin on

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If it wants to be more competitive with Pepsi, why doesn't Coca-Cola simply increase Walmart's margin on Powerade?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:11 AM

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If it wants to be more competitive with Pepsi, why doesn't Coca-Cola simply increase Walmart's margin on

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Marketing An Introduction

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