If personalizing a customer’s Web site experience is a key success factor, then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with this statement? Explain your position.
Answer to relevant QuestionsAll corporate procurement should be accomplished in e-commerce auction marketplaces, instead of using B2B Web sites that feature fixed-price catalogs or negotiated prices. Explain your position on this proposal.A number of technological and cultural developments in recent years have resulted in the emergence of extensive social networks and a large number of avidly followed blogs. Go online to research how companies are tapping ...1. How can companies benefit from the “cultural assessments” regularly performed by Mattel? How could the information obtained be used to create business value for those organizations? Provide multiple examples.2. The ...Refer to the Real World Case on Valero Energy and others in the chapter. Information is one part (albeit a very important one) of decision making, with managers being the other. What experiences and qualifications are ...Choose one of the companies introduced in the case and search the Internet to update the status of their project. Also, look at their competitors, and discover how they have responded to the introduction of the developments ...
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