If personalizing a customers Web site experience is a key success factor, then electronic profiling processes to

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If personalizing a customer’s Web site experience is a key success factor, then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with this statement? Explain your position.

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Management information systems

ISBN: 978-0073376813

10th edition

Authors: James A. O Brien, George M. Marakas

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Question Posted: Dec 31, 2012 07:32 AM

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If personalizing a customers Web site experience is a key success factor, then electronic profiling processes to

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Yes Personalization means knowing about the person This requires figuri...View the full answer

Management information systems

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