If sales promotion spending continues to grow—often at the expense of media advertising—how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect advertising agencies?
Answer to relevant QuestionsList several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy. Briefly discuss the limitations and advantages of each medium you suggest. Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of products? If not, for which types are they most suitable? Cite two examples of continuously selling above the market price. Describe the situations. Are seasonal discounts appropriate in agricultural businesses (which are certainly seasonal)? Relate the concept of stock turnover to the growth of mass merchandising. Use a simple example in your answer.
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