If you decide whether you want to see an entire movie based on a 90 second YouTube

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If you decide whether you want to see an entire movie based on a 90 second YouTube clip, are you using a sampling technique? Could this be described as a scientific sampling technique? Explain your answer.

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:17 AM

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If you decide whether you want to see an entire movie based on a 90 second YouTube

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Yes this is a method of sampling However this type of sampling is generall...View the full answer

Essentials of Marketing Research

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