If you decide whether you want to see an entire movie based on a 90 second YouTube clip, are you using a sampling technique? Could this be described as a scientific sampling technique? Explain your answer.
Answer to relevant QuestionsWhat are pros and cons of using M-Turk crowd sourcing to provide a sample for a marketing research study? Would you advise someone trying to predict which type of appeals for energy efficient technology for new automobiles ...Define sample, sampling unit, sampling frame and population. What role do auxiliary variables play in inferential marketing statistics? Using the formula in this chapter, a researcher determines that at the 95 percent confidence level, a sample of 2,500 is required to satisfy a client’s requirements. The researcher actually uses a sample of 1,200, however, ...The following computer output (see textbook) shows a cross-tabulation of frequencies and provides frequency number (N) and row (R) percentages. a. Interpret this output including an impression about whether or not the row ...
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