If you decided to start a small business consulting service in Columbus, Ohio, how would you approach

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If you decided to start a small business consulting service in Columbus, Ohio, how would you approach the following topics: market segmentation, selecting a target market, and developing a positioning strategy?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:49 AM

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If you decided to start a small business consulting service in Columbus, Ohio, how would you approach

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The following is one approach for answering this question Market segmentation The market for small b...View the full answer

Entrepreneurship Successfully Launching New Ventures

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