If you were an account executive in an advertising agency, what would you tell clients to convince

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If you were an account executive in an advertising agency, what would you tell clients to convince them to use (or not to use) the GfK MRI Starch Ad Readership Studies?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:45 AM

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If you were an account executive in an advertising agency, what would you tell clients to convince

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The studies measure consumers abilities to recognize magazine advertisements An ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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