If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or

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If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or Taylor Made, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or why not?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or

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Advertising and Promotion An Integrated Marketing Communications Perspective

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