If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or Taylor Made, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or why not?
Answer to relevant QuestionsWhat are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium. How can newspapers respond to these challenges?Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.Discuss some of the advantages and disadvantages of branded entertainment. Do you see business in this area increasing or decreasing in the future? Explain your answer.What is an infomercial? What are some of the reasons that infomercial have been so successful. Which types of products and services to you think are likely to be candidates for successful infomercials?The growth of Face book has had a major impact on the way advertisers attempt to reach their customers. Discuss how Face book has changed the media environment, citing examples
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