If you were launching a new manufacturing company, would you draft your marketing plan or design your production processes first? Why?
Answer to relevant QuestionsHow might the key economic indicators discussed in Chapter 2, including consumer price index, inflation, and unemployment affect a company’s marketing decisions?What are the functions of packaging? What does a marketing manager do?How does a specialty store differ from a category killer and a discount store?What are the advantages of personal selling over other forms of customer communication?
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