If you were the product manager of a leading brand of toothpaste, how would each of the

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If you were the product manager of a leading brand of toothpaste, how would each of the following help you do your job?
a. Observational studies in a retail store
b. Observational studies in the consumer's home

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Question Posted: Apr 30, 2016 12:27 PM

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If you were the product manager of a leading brand of toothpaste, how would each of the

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Basic Marketing Research

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