If your Competitive Profile Matrix has three firms and they all end up with the same Total Weighted Score, would the analysis still be useful? Why.
Answer to relevant QuestionsMarketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMO’s). Give four examples of increasing technical aspects of marketing. Think of an organization you are very familiar with. List three resources of that entity that are empirical indicators. Illustrate how value chain activities can become core competencies and eventually distinctive competencies. Give an example for an organization you are familiar with. Draw a breakeven chart to illustrate closing stores. Give two examples of staffing strengths and weaknesses of an organization with which you are familiar.
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