If your goal is to reduce variance within a supply chain (especially if the variance is most

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If your goal is to reduce variance within a supply chain (especially if the variance is most evident in your supply), under what conditions does it make sense to focus first on the customer side of the supply chain?
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Managing Operations Across the Supply Chain

ISBN: 978-0078024030

2nd edition

Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley

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