Imagine a study being conducted by a senior manager at Apple who is interested in driving more business through iTunes. The manager’s ideas require a huge capital investment and are predicated on Apple operating systems dominating the smart phone (and tablet) market. Do some research on the Internet to find statistics for the market shares of various operating systems? Prepare a chart that displays the relative market shares as if you were presenting to the manager. As a researcher, is there potential for conflict or even ethical consequences based on the results?

  • CreatedJune 16, 2015
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