Imagine a study being conducted by a senior manager at Apple who is interested in driving more business through iTunes. The manager’s ideas require a huge capital investment and are predicated on Apple operating systems dominating the smart phone (and tablet) market. Do some research on the Internet to find statistics for the market shares of various operating systems? Prepare a chart that displays the relative market shares as if you were presenting to the manager. As a researcher, is there potential for conflict or even ethical consequences based on the results?
Answer to relevant QuestionsVisit some social network sites for large companies like Honda, Qantas Airlines, Target, Tesco and Marriot. Is there any evidence that they are using their Internet sites in some way to conduct a continuous online focus blog ...A researcher tells a manager of a wine company that he has some “cool ethnography results from Face book postings” suggesting that young consumers like the idea of plastic individual serving size bottles that could be ...How might the following industries use an Internet social networking site for exploratory research? Search several well-known brand names on Face book. Do you see any evidence that the brands in these industries are using ...In what ways might a researcher determine if a specific secondary data source is sufficiently reliable and valid to address a research question presuming the source does not describe the study methodology in detail? What is a survey? Give an example of one that you’ve recently participated in. Find an example of survey results reported in the Wall Street Journal.
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