Imagine being the marketing manager for a large U.S. hotel chain. How might the company have to

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Imagine being the marketing manager for a large U.S. hotel chain. How might the company have to adapt its marketing mix to move into foreign markets in South and Central America?

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Business Essentials

ISBN: 978-0134129969

11th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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Question Posted: Nov 22, 2016 08:05 AM

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Imagine being the marketing manager for a large U.S. hotel chain. How might the company have to

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Hotel chains in the United States would have to develop new and different marketing strategies when ...View the full answer

Business Essentials

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