Imagine how a creative director who worked on an exciting, daring, and provocative ad campaign for months

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Imagine how a creative director who worked on an exciting, daring, and provocative ad campaign for months would react if the campaign were to be scrapped prior to launch after preliminary research indicated it did not resonate with audiences tested?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:31 AM

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Imagine how a creative director who worked on an exciting, daring, and provocative ad campaign for months

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In all likelihood the creative director would be very ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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