Imagine that you are the head of information technology for a fast-growth e-commerce start-up. You are in

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Imagine that you are the head of information technology for a fast-growth e-commerce start-up. You are in charge of development of the company’s Web site. Consider your options for building the site in-house with existing staff, or outsourcing the entire operation. Decide which strategy you believe is in your company’s best interest and create a brief overview outlining your position. Why choose that approach? And what are the estimated associated costs, compared with the alternative? (You’ll need to make some educated guesses here – don’t worry about being exact.)


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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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