Imagine you are studying for your international business class at a local coffee shop. The manager spies

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Imagine you are studying for your international business class at a local coffee shop. The manager spies your textbook and remarks, “I don’t get all that foreign business stuff. I don’t pay much attention to it. I’m a local guy running a small business. Thank goodness I don’t have to worry about any of that.” The manager’s comments make you realize there is much more to business than just local concerns. What is the likely value chain of a coffee shop? For example, how did the varieties of coffee beans get there? What is the likely effect of market globalization on coffee shops? Do technological advances play any role in the shop’s value chain? Does globalization imply any negative consequences for the worldwide coffee industry? Justify your answer.


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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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