Question: Imagine you are the Vice President of Sales for a
Imagine you are the Vice President of Sales for a large security company and you have been asked to put together a sales information system that collects, analyzes, interprets, and distributes information from the sales force. How would you do it? What information would you ask salespeople to collect?
Answer to relevant QuestionsAs a market manager at Lenovo, what key information from outside the company would be important to help in the design of a new laptop for small and medium-sized businesses? Aside from the downsides to using big data discussed in the case, what other possible issues exist for companies implementing market research/customer insight technology in this manner? As younger consumers in general ...The consumer decision process varies by purchase for each individual. Compare and contrast the consumer decision-making process you go through in buying gas for your car with the purchase of a new home entertainment system. ...You are the primary sales representative for IBM calling on your university and are responsible for finalizing the sale of 20 new network servers. What is the most important factor you would focus on in making the sales ...Consider each of the brands below. Assuming that a strong CRM system is in place in each brand’s parent firm, what specific actions can marketing managers take in each case to ensure high satisfaction and loyalty among ...
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