Imagine you are the Vice President of Sales for a large security company and you have been

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Imagine you are the Vice President of Sales for a large security company and you have been asked to put together a sales information system that collects, analyzes, interprets, and distributes information from the sales force. How would you do it? What information would you ask salespeople to collect?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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