Imagine you have developed a new two-way GPS system for trucks and their dispatchers. Trucking companies are all over the country. So are you looking at a mass market? Why or why not?
Answer to relevant QuestionsIn the life cycle of a young firm, how can you tell when it has left the introductory stage and entered the growth stage? Using the list of value and cost benefits in your text, see if you can identify which one(s) each of the following entrepreneurs have: a. Alma knows the name of everyone of her customers and uses it immediately when they ...What are the kinds of reasons you think Gail and Sara would have given for not doing a business plan? 1. If he was going to build a business plan to present to the university administrators, what type of plan should he develop (following the types mentioned in Table 8.3)? 2. What parts of the plan should he make sure are ...At this point in time, you are fairly experienced with a college education. What could you suggest could be done in order to reduce intangibility, inseparability, perishability and heterogeneity of this service?
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