Imagine you sold someone a new movie DVD in a factory-sealed package, and a day later they bring it in for a refund, saying the movie does not play, and they no longer want to see it. It works fine on the DVD players in your store. You suspect they just pirated the DVD and want their money back. How would you resolve their complaint? If the DVD had an obvious scratch on its playing surface, would it make any difference in how you resolve the complaint?
Answer to relevant QuestionsIf you were consulting with a small firm, what advice would you give to the owner on how to write a press release? What specific tips would you give him or her on ways that they can generate publicity for the small business? Visit three independently owned small retail establishments in the same industry or business. What target market(s) does each appeal to? How are they different? If you were a member of their target market, why should you ...What direct response ads can you recall seeing or hearing lately? Which ones were more effective? Why? What kind of generic strategy did he use and how did he implement it in his planning for the restaurant? Select a local shopping mall to do some observation primary data collecting. (Try a food court or bench in a waiting area where you can be comfortable and unobtrusive.) Make a list of the sorts of observational data you ...
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