IMC Perspective 11-1 discusses the popularity of ESPN and the high rights fees cable operators must pay for the network as part of their basic cable package. Do you think it is fair for households that are not interested in sports programming to have to pay higher cable bills that include ESPN as part of their basic cable package?
Answer to relevant QuestionsEvaluate the use of sweeps ratings periods as a method for measuring local television viewing audiences. Do you feel think sweeps ratings provide reliable and valid estimates of local television viewing audiences? How might ...Discus how mobile devices such as the iPad and other types of tablet computers are impacting magazines as advertising media vehicles. Do you agree with Jann Wenner, publisher of Rolling Stone and other magazines, that it ...Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the types of companies that advertise in the newspaper published by your university.Promotional products, often referred to as advertising specialties, constitute a multi-billion dollar industry. Explain some of the various forms of promotional products, and how they might be used.What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.
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