IMC Perspective 16-1 discusses the contest Unilever and its ad agency developed to launch the new Axe

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IMC Perspective 16-1 discusses the contest Unilever and its ad agency developed to launch the new Axe Apollo men’s personal care product line. Evaluate this contest as a consumer franchise building promotion for the Axe Apollo brand.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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IMC Perspective 16-1 discusses the contest Unilever and its ad agency developed to launch the new Axe

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Building andor maintaining brand equity is an important goal for marketers as they develop their sales promotion strategies and many companies are fin...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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