IMC Perspective 20-1discusses the battle that marketers of hard liquor have waged to advertise on television and the broadcast networks in particular. Do you agree with the DISCUS argument that for hard liquor should be treated the same as advertising for beer and wine? Should advertising for spirits be confined to late-night programs on the networks or should the ads be permitted to run earlier in the evening as well?
Answer to relevant QuestionsEvaluate Gatorade’s decision to launch the new G Series product line and the challenge this represents to the company from an integrated marketing communications perspective.What are the three essential elements required to prove deception under the definition used by the Federal Trade Commission?Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to disclose any material connection to an advertiser?” How might this impact companies that use social media in their ...Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. ...There has always been a divide between marketing and sales departments in companies. Explain how the changing role of the personal sales person may help to narrow this divide.
Post your question