IMC Perspective 2–1 discusses the importance of the Hispanic market. What makes this subculture different, and what must marketers do to successfully target them?
Answer to relevant QuestionsWhat is meant by repositioning? Discuss some companies that have successfully employed this strategy.Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques. Are there any ethical issues involved in the strategy?Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What types of skills are needed to be a successful brand manager today? What can companies do to train brand ...Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed advertising agencies and identify the factors that led them to switch to another agency. There has been controversy over the existence of subliminal advertising for quite some time. Explain why. Why do you think this topic continues to hold so much interest?
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