IMC Perspective 9-3 discusses the legendary 1984 commercial used to introduce the Apple Macintosh personal computer. Why
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IMC Perspective 9-3 discusses the legendary “1984” commercial used to introduce the Apple Macintosh personal computer. Why do you think Apple chose to never run this ad again after the Super Bowl, given its popularity and impact? Do you think the “1984” sort would be as effective today as it was 30 years ago? Why or why not?
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Apples decision to never run the famous 1984 commercial after the Super Bowl given the popularity of the spot was very interesting Usually when a comp...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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