IMC Perspective 9 3 discusses the legendary 1984 commercial used to
IMC Perspective 9-3 discusses the legendary “1984” commercial used to introduce the Apple Macintosh personal computer. Why do you think Apple chose to never run this ad again after the Super Bowl, given its popularity and impact? Do you think the “1984” sort would be as effective today as it was 30 years ago? Why or why not?

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