In 1999 Royal Philips Electronics paid $180 million to buy 20-year naming rights of the Atlanta, Georgia,
Question:
a. An existing team is relocating to the stadium.
b. The stadium is in a highly populated area.
c. The stadium's current name is the Staples Center and has had that name for 20 years.
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a Greater willingness to pay Sponsorship of a stadium is a way of adv...View the full answer
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