Question

In 2010, Kraft Foods bought the English chocolate maker Cadbury. The following table summarizes the global market share for chocolate snacks held by six companies in 2009, before the acquisition.
(a) Use two pie charts to compare the market before and after the acquisition of Cadbury. Which chocolate maker is the modal brand after the acquisition?
(b) The market share percentages are based on the dollar value of sales. If we counted instead the number of snack items sold, would it be possible for Hershey to be the modal brand?


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  • CreatedJuly 14, 2015
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