In 2010, Kraft Foods bought the English chocolate maker Cadbury. The following table summarizes the global market
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(a) Use two pie charts to compare the market before and after the acquisition of Cadbury. Which chocolate maker is the modal brand after the acquisition?
(b) The market share percentages are based on the dollar value of sales. If we counted instead the number of snack items sold, would it be possible for Hershey to be the modal brand?
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a Kraft plus Cadbury 152 ...View the full answer
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Related Book For 
Statistics For Business Decision Making And Analysis
ISBN: 9780321890269
2nd Edition
Authors: Robert Stine, Dean Foster
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