Question: In 2011 Tata became the first Indian brand to be
In 2011, Tata became the first Indian brand to be named in the top 50 global brands in Brand Finance’s 2011 Global 500 report, which assigned the Tata brand a value of $15.8 billion. What approaches would you use to estimate the value of brands? What assumptions underlie these approaches? As a financial analyst, what would you use to assess whether the brand value assigned by Brand Finance was a reasonable reflection of the future benefits from this brand? What questions would you raise with the firm’s CFO about the firm’s brand assets?
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