In a balanced scorecard, a key strategic if-then statement is provided: if the number of defective units decreases, then market share will increase. Assume that the targeted reduction level of defective units was achieved but that the targeted market share increase was not achieved. Which statement best describes this outcome?
a. The company has not successfully implemented its strategic plan.
b. Single-loop feedback is needed.
c. The hypothesized relationship is somehow invalid.
d. Corrective action must be taken so that the strategy can be executed as intended.