In a personal one-on-one business, how important are the human relation skills of those delivering the service?

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In a personal one-on-one business, how important are the human relation skills of those delivering the service? Can you make an argument that they are more important than the service itself?
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Business

ISBN: 978-0133354263

8th Canadian Edition

Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos

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