Question: In dealing with the effects of environment on channel strategy
In dealing with the effects of environment on channel strategy, the channel manager has a lot more to think about. Discuss this statement.
Relevant QuestionsDiscuss the fundamental channel management issues associated with recessionary, inflationary and deflationary periods in the economy. Technological changes, though continual, do not occur evenly or predictably over time. Discuss the implications of this statement for channel management strategy. Channels of distribution for books have gone through a metamorphosis in recent years with the emergence of e-books, such as Amazon’s Kindle, Barnes & Noble’s Nook, or Apple’s iPad. Indeed, by mid-2010, Amazon.com ...Discuss some of the behavioral problems that can “foul up” effective communications in the marketing channel. Soon after the “Great Recession” of 2007–2008, food manufacturers and supermarkets got in to what many industry observers describe as a pricing war. The supermarkets were upset because food manufacturers had been ...
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