In doing environmental scanning, the chapter mentions looking at the trade press and magazines outside your area of business, as well as asking customers, suppliers, your attorney and accountant for ideas about what is happening and what is coming next. If you have employees in you small business, should you ask them too? Why (or why not)?
Answer to relevant QuestionsWhat are the three general forms of legitimacy? Give two examples of ways to build legitimacy in each general form. How do the six steps of handling a crisis compare to the U.S. Government’s three step approach to planning for disasters? How can entrepreneurs evaluate the merit of a new idea? Interview a local business owner and ask how he or she thought of the idea behind the business. How does the business develop new ideas now? What are the differences between party and door-to-door retailing?
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