In each of the following, identify the type of scale and evaluate it: a. A U.S. representatives

Question:

In each of the following, identify the type of scale and evaluate it:

a. A U.S. representative€™s questionnaire sent to constituents:

Do you favor or oppose the Fair Tax Proposal?

b. How favorable are you toward the Fair Tax Proposal?
c. A psychographic statement asking the respondent to circle the appropriate response: I shop a lot for specials.

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:15 AM

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In each of the following, identify the type of scale and evaluate it: a. A U.S. representatives

Question:

In Favor Opposed No Opinion Strongly pisastes Strongly Agree Neutral Agree Disagree

Step by Step Answer:

a This is a simple rating scale with two categories However it is a ...View the full answer

Essentials of Marketing Research

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