In his book Blink: The Power of Thinking without Thinking, author Malcolm Gladwell argues that hallowed marketing research techniques like focus groups aren’t effective because we usually react to products quickly and without much conscious thought so it’s better just to solicit consumers’ first impressions rather than getting them to think at length about why they buy. What is your position on this issue?
Answer to relevant QuestionsGive an example of a halo effect in marketing. Collect some pictures of “classic” products that have high nostalgia value. Show these pictures to consumers and allow them to free associate. Analyze the types of memories that are evoked, and think about how these ...“Do as I say, not as I do.” How does this statement relate to attitude models? Describe the ABC model of attitudes. Many universities contract with commercial companies to run campus websites and e-mail services. These agreements provide Web services to colleges at little or no cost. However, these actions have aroused controversy, ...
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