In many organizations, marketing does not have a place of importance in the organizational hierarchy. Why do

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In many organizations, marketing does not have a place of importance in the organizational hierarchy. Why do you think this happens? What are the consequences for a firm that gives little importance to marketing relative to other business functions?

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Question Posted: Jan 20, 2016 09:06 AM

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In many organizations, marketing does not have a place of importance in the organizational hierarchy. Why do

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Marketing Strategy

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