In putting wide age ranges on their products (i.e., suitable for ages 4 through 7), do you think that software companies prior to the advent of JumpStart’s grade-specific products ever thought that the wide age range caused parents angst in trying to determine if a particular product was suitable for their child? If your answer is “no,” how could companies have missed such a fundamental factor? What is the broader implication of this lesson?
Answer to relevant QuestionsCould Gross and his team have gleaned the same type of insights they gained via directly observing parents shopping for educational software for their kids through surveys and focus groups? Explain your answer. Spend some time looking at LinkedIn. How could you use LinkedIn to help find a business partner? What are some factors that make a potential start-up attractive from an overall financial perspective? If you were considering the possibility of launching a Web site that you’ve developed in order to sell sports apparel for petite women, what are some specific actions you could take to collect feedback regarding the ...What examples of primary research that Embrace’s founders completed appear in the case?
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