In Q& A 14.4, advertising increases the probability of high demand to 80%. If all the other

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In Q& A 14.4, advertising increases the probability of high demand to 80%. If all the other information in the Q& A stays the same, what is the minimum probability of high demand resulting from advertising such that Gautam decides to invest and advertise?

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Managerial Economics and Strategy

ISBN: 978-0321566447

1st edition

Authors: Jeffrey M. Perloff, James A. Brander

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